Rockstar Doctor Life | Chiropractic Life & Practice

What’s the perspective on practice growth, and the profession as a whole, from the President of a Chiropractic School? Dr. Kelly Holt gives us his insights from observations as President of the New Zealand College Of Chiropractic, as well and the current research initiatives taking place and some of the limitations. Dr. Holt also shares some of the foundational ways students are embracing connecting with the public to build their micro practices to fulfil graduation requirements, how he helps students stay inspired, and what it means to be a successful Chiropractor in an ever-changing world.  Connect with Dr. Melissa Longo to find free resources and how you can work with her: www.rockstardoctorlife.com  About Our Guest: Dr. Kelly Holt was a member of the inaugural graduating class of the New Zealand College of Chiropractic in 1998. In addition to his Chiropractic degree, he holds a Bachelor of Science majoring in physiology and a PhD in Health Science from the University of Auckland. His doctoral research explored the effects of chiropractic care on sensorimotor function and falls risk in older adults. With more than 50 research articles published in peer-reviewed journals, his research focus has been on the effects of chiropractic care on nervous system function, as well as the reliability and validity of vertebral subluxation indicators. This work has received several international awards and has helped attract over $3 million in external research funding to the College. Following 10 years of clinical practice he moved into a full-time role at the College. He was appointed President of the College in 2021 and has been honoured to receive recognition from the profession over the years, including Chiropractor of the Year from both the New Zealand College of Chiropractic Alumni Association in 2012 and the New Zealand Chiropractors’ Association in 2014, along with the College’s Staff Member of the Year award in 2019. The College is focused on delivering a world-class, evidence-informed chiropractic education that is grounded in the principles of chiropractic. They are committed to better understanding the impact of vertebral subluxation on brain-body communication and incorporating that knowledge into our curriculum in a way that reflects both scientific rigor and philosophical clarity. The programme integrates the latest research and emerging technologies to prepare practice-ready graduates who are equipped to serve their communities and contribute to the future of health care, while staying true to the values that define our profession.

What does marketing look like for a modern practice? In this episode Chiropractor, Coach, Business Strategist and host of the Modern Chiropractic Marketing Podcast, Dr. Kevin Christie shares what to focus on, what to delegate, and what to avoid. We discuss the importance of starting with your core vision and establishing a brand that reflects your personality, and how to position yourself as an expert. Dr. Christie also shares how Chiropractors can avoid the overwhelm that comes from being both clinicians and business owners, and what he believes are the best ideas to grow a practice this year.  Resources mentioned in this episode: Episode 187 with Darcy Sullivan: 5 Chiropractic SEO Powerplays Episode 184 with Dr. Walter Salubro: Why YouTube Is A Great Resource For Chiropractors & How To Best Use It Connect with Dr. Melissa Longo for tons of free resources and  how to work with her: https://rockstardoctorlife.com/ About Our Guest: There are few frustrations and struggles that a modern chiropractor faces that Dr. Kevin Christie hasn’t had to wrestle with already. Having run his own practice, with multiple staff, associates, real estate purchases, billing issues, insurance headaches AND trying to do excellent marketing, Kevin understands the pressures that we face as chiropractors. Kevin knows how important it is to have someone that you can turn to with whatever you are struggling with. He created Modern Chiropractic Marketing®  to help his colleagues overcome the hurdles and experience the joys of success that await on the other side. Connect with him at Modern Chiropractic Marketing

Are you current with all the ways you can support your practice’s online presence? In this conversation with marketing strategist Darcy Sullivan, we discuss the trends and necessities for getting adequate exposure for your business digitally. Darcy shares key strategies, the most common mistakes she often finds clients are unaware they are making, and how to keep it simple when sharing content online for practice growth. Connect with Dr. Melissa Longo and find all the resources to grow your practice at www.rockstardoctorlife.com. About Our Guest: Darcy Sullivan is the founder of Propel Marketing & Design, a leading digital marketing consultancy specializing in chiropractic clinic growth. With over a decade of experience, she has become a renowned expert in local SEO and digital marketing for chiropractors nationwide.  As the host of The Clinic Marketing Podcast, she continues to provide chiropractors with actionable, innovative online marketing strategies that drive practice growth and patient engagement. Some of Darcy's resources: Free SEO webinar for chiropractors - https://propelyourcompany.com/register-chiropractic-seo-workshop/ 5 Chiropractic SEO Powerplays - https://propelyourcompany.com/seo-powerplays/ Our Website - https://propelyourcompany.com/ The Clinic Marketing Podcast - https://propelyourcompany.com/podcast/

Do you have rituals that set you up for health, vitality and business growth? In this dynamic conversation with Dr. Bobby Ilijasevic we discuss the power of purpose, mentorship, and consistent rituals to drive your personal and professional growth. Dr. Ilijasevic shares his experience with successfully bringing associates into his practice, how he scaled his business with systems and understanding how to hire the right team, and why he believes making time to recharge yourself always leads to greater prosperity. We also dive into the power of planning, journalling to distill your vision, facing fears and taking risks in life and business, and why time creative expression is vital for our fulfilment.  Connect with Dr. Melissa Longo and access tons of free content to fuel your practice: www.rockstardoctorlife.com  About Our Guest: Dr. Bobby Ilijasevic is a chiropractor, coach, trainer, and speaker, working with practices both in Australia and internationally. A beacon of possibility in the chiropractic community, Dr. Bobby exemplifies the fusion of chiropractic philosophy with proven vitalist systems and procedures. Whether delivering powerful talks locally or abroad, he ignites passion and sparks transformation, inspiring others to realize their dreams and create Remarkable Practices of their own.

Do you embrace Instagram or avoid it? In this conversation with Influencer Dr. Rebecca Hopkins, we learn how she has used the platform to grow a profitable new practice in a new city, and why she still loves instagram for how it adds to her business. Dr. Hopkins shares how, as a busy mother of two she creates fresh content, the mistakes most Chiropractors are making, and how to get started with a few simple ideas. She also discusses the importance of knowing your purpose, the 'why' behind your posts, and why it's becoming such a big search engine for people to find health care practitioners.  Resources mentioned in this episode: Overwhelmed With Social Media? 3 Ways To Simplify Your Posts [PODCAST] Who Do You Dream Of Working Wish? Knowing Your Ideal Patient/Client [PODCAST] Connect with Dr. Melissa Longo www.rockstardoctorlife.com About Our Guest: Dr. Rebecca Hopkins, is an acclaimed Doctor of Chiropractic with a passion for holistic wellness. After studying human kinetics at the University of Ottawa and attending the Canadian Memorial Chiropractic College, she honed her expertise in soft tissue therapy, spinal manipulation, and rehabilitation. In 2020, she launched The Wellness Studio in Fort Worth, Texas, championing drug-free, surgery-free care for women. Follow her journey on Instagram @dr.rebeccahopkins (https://www.instagram.com/dr.rebeccahopkins) as she inspires optimal health every day.

Want to grow your YouTube channel as a health professional but not sure how to start? In addition to his private clinical practice, Chiropractor Dr. Walter Salubro helps health practitioners turn their YouTube channels into powerful tools for authority, visibility, and patient trust. In our conversation as part of this growth series, we discuss a simplified production flow, how to repurpose video content, and the best ways to get prepared to record. Dr. Salubro also shares how he taught himself the tools he recommends, why Chiropractors are often afraid to do video, an easy video framework to start from, and the most common mistakes he sees being made.  Connect with Dr. Melissa Longo at www.drmelissalongo.com for information about her programs, free resources, and how to work with her. About Our Guest: Dr. Walter Salubro is a chiropractor in Vaughan, Ontario, Canada, with 24 years of experience. He has built a YouTube channel with over 142,000 subscribers, sharing the benefits of chiropractic care with both local and global audiences. Now, he helps health professionals leverage YouTube to increase their online visibility, build trust with future patients, and position themselves as the go-to expert in their field. For those who don’t have the time to manage it themselves, he offers a Done-For-You YouTube service, handling everything from strategy to execution—so they can focus on their expertise while their authority grows online. He’s created a free resource called the YouTube Channel Launch and Video Optimization Guide — perfect if you’re just getting started or want to fix what’s not working. Download it here: www.valtoriamedia.com/guide

What are your cues that you’re on the right track with your business? In this dynamic, honest, and heartfelt conversation with Dr. Sebastian Bonnin you’ll hear his approach to discerning this question, and how he continues to evaluate what success means to him at various stages of his life.  We also dive into what he would do if he started his career over, and why clarity, certainty and conviction are crucial for practice retention and consistent growth.  Plus he shares the biggest question he encourages us to ask before building a business, why he believes relationships are the foundational for success, and the habits and rituals that help him stay so full of vitality.  You'll find all other episodes, tons of free resources, and can connect with Dr. Melissa Longo at www.drmelissalongo.com About Our Guest: Dr. Sebastian Bonnin is a Health expert, Vitalist, Entrepreneur,  Media Personality, Philanthropist, Chiropractic business consultant, Author, Surfer and dog lover.  Find out more about his clinical practices. Awarded Chiropractor of the Year in 2010, Dr. Bonnín has been recognized by Life University, the leading university in vestibular therapy and chiropractic neurology research, as one of the leading professionals in the development of the discipline in the Hispanic world. He has also served on the prestigious speakers panel for the same institution's Life Vision program. His professional career has led him to missionary work in places such as Brazil, Peru, El Salvador, Jamaica, Haiti, the Dominican Republic, Indonesia, and India. He was part of the team of doctors who established the first chiropractic clinic in Shivpuri, India, in 2001, and the first holistic health center in Zimbabwe, Africa, in 2006. Connect with Dr. Sebastian Bonnin: https://calendly.com/sbonnin/consultation?month=2025-05 Listen to RDL #116 with Dr. Stephen Franson - Creating A Remarkable Life & Practice https://rockstardoctorlife.com/rdl-116-dr-stephen-franson-creating-a-remarkable-life-practice/

Growth as a Chiropractor isn't limited to your business. It's intricately attached to your clinical development, attitude and mindset, personal health, family life, and success strategies and principles - and in this special feature you'll hear it all!  In this episode Dr. Melissa Longo shares what you can expect in this series, what prompted it, and how you can apply some of the ideas to your own life and practice. She wraps up the episode with three pertinent questions to ask yourself, and shares a key way to know what type of growth you're most ready for. Be sure to check out all the other interviews with incredible Chiropractors at www.rockstardoctorlife.com Connect with Dr. Melissa Longo @drmelissalongo Other resources mentioned in this episode: Marketing Your Practice YOUR Way | The Do's & Don't Of Attracting The People Who Are Right For Your Business

What if you could shift your body from surviving to thriving? In this episode Dr. Melissa Longo shares her clinical expertise and what she teaches within her practice to help people understand some of the basic principles to creating great health. Whether you need some new ideas, a motivational boost to reignite some habits, or are struggling about where to even begin with improving your current state of health, the ideas in this show will help you get a little more clarity on your next steps.

What if you redefined what failure meant to you? If you're an entrepreneur you'll certainly be familiar with this topic. However,  the whole human experience is full of moments and situations that call us to redefine our expectations of what risking and failing means, and how we respond to it. Whether you are navigating changes within your family, relationships, health or business, the ideas shared in this episode might give you a new perspective to help you move forward. Dr. Melissa Longo reveals her perspective on failure, and how she has guides her clients, patients, and sons to embrace it as part of building a life and business that matters. Find out more about Dr.Melissa Longo and the work she does with Entrepreneurs and Health Care Professionals here Listen To Rockstar Doctor Life

If you used your intuition more, would that change your business?  In this conversation with International best-selling author Chris-Anne Donnelly we hear why, and how, being intentional with  choices and tapping into our internal guidance can transform our lives and businesses. We also discuss her shift from running a branding and design agency for 15 years, to creating oracle and tarot decks, offering intuitive strategy sessions and courses for entrepreneurs who want to be more intentional about their life and business. With humour and wit, we also hear personal stories from her life about taking risks, creating boundaries in business, why she believes fear is killer of creativity, and how to imbue more magic in your sales and marketing.   Listen To episode #3: Your Message Matters Find out more about Dr.Melissa Longo and the work she does with Entrepreneurs and Health Care Professionals here Listen To Rockstar Doctor Life Grab your copy of the Find Your Focus Clarity Guidebook About Our Guest: Chris-Anne Donnelly is a deck creator, artist, and magic-maker, as well as a marketing strategist and owner of Pixelbrand--a branding and graphic design company. She has successfully Kickstarted three independent card decks: The Sacred Creators Oracle, The Light Seer's Tarot, and The Muse Tarot and she offers unique courses for creators that combine marketing and branding with manifestation and intuition. Connect with her on instagram @pixiecurio

Are you risk-averse or a risk-taker? Whether you've been forced into taking risks because of life circumstances, are naturally inclined to jump into new adventures, or find yourself on the cusp of making bold moves and need a little motivation, this episode will give you some insights. Dr. Melissa Longo shares 5 ways she has guided clients into making changes that are uncomfortable,  and some personal stories about how risk-taking has shaped her life and business.  Find out more about Dr.Melissa Longo and the work she does with Entrepreneurs and Health Care Professionals here Listen To Rockstar Doctor Life Grab your copy of the Find Your Focus Clarity Guidebook

What are some of the current threats to practising as a licensed Chiropractor? In this special feature episode, Dr. Melissa Longo sits down with Bharon Hoag, Executive Director of One Chiropractic, to hear about the work he is doing with the Chiropractic Defense Council. In our conversation we discuss the types of cases they are representing, from advertising issues and regulatory body misconducts, to health care mandates and items that infringe on the scope of practice Chiropractors currently hold. Bharon shares the success of their work, why it is increasingly important, and why he has made it his mission to defend the rights to practice regardless of the style of practice, or individual differences between practitioners.  Find out more about Dr. Melissa Longo and the work she does with Health Care Professionals here: https://rockstardoctorlife.com/ Connect with her at: drm@drmelissalongo.com Listen to Rockstar Doctor Life here: https://rockstardoctorlife.com/episodes-masonry/ Listen to Work, Play, Hustle & Heal here: https://rockstardoctorlife.com/work-play-hustle-heal/ About our guest:  Bharon is currently serving the profession as the Executive Director of OneChiropractic. OneChiropractic is chiropractic’s most disruptive advocacy organization that is driven to challenge the status quo in the profession.  He considers himself chiropractic’s biggest groupie having served in the profession for 24 years. He has developed a unique “non-doctor” approach through ownership and management of numerous clinics. As a former consultant specializing in coding, documentation & compliance, Bharon has counseled over a thousand healthcare facilities and employers, evolving a profound understanding of the professional environment. His onsite method of consulting gave him the ability to diagnose and develop systems that most consultants miss. His management and consulting experience coupled with a strong background in psychology and communications has made him a compelling speaker, addressing many major events and earning accolades as “the most entertaining but educational speaker in the profession.” Not only has he become known for his speaking style but also his ability to work with all factions of the profession to bring unity and clarity of purpose.  He also served as the Executive Director of The Ohio State Chiropractic Association (OSCA) for six years. This experience enabled him to facilitate a new model of State Association management. In his first year with the OSCA saw a 26% increase in membership. He developed a hands on approach to member benefits. Working with the members in their offices and helping them develop long term change and success. At the conclusion of this time with the OSCA the association saw a significant increase in membership, revenue and influence in the state of Ohio.  Hoag’s venture with OneChiropractic has ignited his passion and purpose. The mission of this organization is to protect the rights of practicing chiropractors all over the world, to create cultural authority and ensure the world has access to chiropractic. Achieving these goals will make chiropractic the #1 healthcare choice in the world.  Connect with Bharon and find out more about the Chiropractic Defense Council: https://www.defendchiropractic.org/

Feeling like you are ready to DO something but still lacking the confidence to move on it? In this episode Dr. Melissa Longo shares 4 ways she guides her clients to leap into new projects, and personal stories about finding her courage to launch into new areas in health, business, parenting and relationships. If you’re feeling stuck, need a little momentum, or are stalling on taking the actions you need to move your life or business forward, this episode will help you find your focus!  Find out more about Dr. Melissa Longo and the work she does with Health Care Professionals here: https://rockstardoctorlife.com/ Connect with her at: drm@drmelissalongo.com Grab the Find Your Focus FREE resource here Listen to Rockstar Doctor Life here: https://rockstardoctorlife.com/episodes-masonry/ Book a consultation in her clinical practice here: https://drmelissa.ca/

Does your business serve your community? In this conversation with Lisa Maric we learn about the motivation behind her business, Distilled Beauty Bar and Social House, and how it's roots lie in creating something beneficial for her community. Lisa also shares her top tips for customer service, how to refocus by taking time off, and why she believes sometimes we need to park our ego to keep growing ourselves and our businesses.  Listen to Episode #6: https://rockstardoctorlife.com/6-the-number-one-way-to-create-raving-clients/ Find out more about Dr. Melissa Longo and the work she does with Health Care Professionals here: https://rockstardoctorlife.com/ Grab The Find Your Focus FREE Resource here Connect with her at: drm@drmelissalongo.com Listen to Rockstar Doctor Life here: https://rockstardoctorlife.com/episodes-masonry/ Book a consultation in her clinical practice here: https://drmelissa.ca/ About Our Guest:  Born is 1967 in a small town outside of Montreal, Quebec, Lisa Maric has reinvented herself and redefined her creative and business life several times. A proud mother of two boys, and married for 27 years to the love of her life, she believes Entrepreneurship runs in her veins and there is nothing she won’t try.  She worked in the Oil and Gas Industry for 15 years, was a professional dog walker, and now owns and operates the most unique beauty bar in Canada!  Her passion is her family and  friends, and having recently built an animal sanctuary in Croatia, Lisa says her future holds a life of service to fur babies in need. You can connect with her at Distilled Beauty Bar.

How comfortable are you embracing failure? In this conversation with Entrepreneur and Town Councillor Brandon Houston we discuss the power of failure and why risk-taking is an imperative trait as a business owner, and human being! Brandon shares his thoughts and experiences from 20 years of entrepreneurial life and his new political role, and what helps him shift roles and manage his time. We also discussed how his curiosity, love of learning, self reflection, and creative pursuits support his business projects, and why leaning into our values is one of the keys to our ongoing evolution. Looking for more clarity in your life? Grab the Find Your Focus FREE resource here Find out more about Dr. Melissa Longo and the work she does with Health Care Professionals here: https://rockstardoctorlife.com/ Connect with her at: drm@drmelissalongo.com Listen to Rockstar Doctor Life here: https://rockstardoctorlife.com/episodes-masonry/ Book a consultation in her clinical practice here: https://drmelissa.ca/ About Our Guest: Brandon Houston has been an entrepreneur for two decades and has started, grown, sold, and acquired multiple businesses. His most recent venture, The Collingwood Foundry, is a co-working community built around the idea of support and collaboration for entrepreneurs in the Collingwood area. As a mentor, he spends his time helping small businesses through their challenges and stages of growth. As a community builder, he’s passionate about connecting entrepreneurs to each other and the resources they need to succeed not only in their business but in their life as well. You can connect with him at brandon@collingwoodfoundry.com

What's really stopping you from achieving what you want? YOU are the one to create the life, health and business that you want, but having these two suggestions in your life can be what really helps you move forward with the right actions in the right time. In this episode Dr. Melissa Longo talks about the power of objectivity to help differentiate truth from the legitimate limitations people face when working towards new goals. If you’re needing to find some momentum this show will help find more clarity on some of your next steps.  Listen to Episode #19: Coach Vs. Mentor? Who Should You Hire? Find out more about Dr. Melissa Longo and the work she does with Health Care Professionals here: https://rockstardoctorlife.com/ Grab the Find Your Focus FREE resource here Connect with her at: drm@drmelissalongo.com Listen to Rockstar Doctor Life here: https://rockstardoctorlife.com/episodes-masonry/ Book a consultation in her clinical practice here: https://drmelissa.ca/

Can you give yourself permission to change? In this conversation with Holistic Nutritionist and Lifestyle Coach Jenn Pike, we hear about her ‘sliding door moment’ that rerouted her life and business, and her journey of changing women’s lives since then. Jenn shares how consistency and clarity are the starting point of all habits, why she believes we need to let go to expand, and how comparison steals us from so much joy in life. Jenn also discusses the most economical and easily accessed best tips for staying healthy, how she manages multiple businesses while making her family a priority, and what keeps her moving forward.  Find out more about Dr. Melissa Longo and the work she does with Health Care Professionals here: https://rockstardoctorlife.com/ Connect with her at: drm@drmelissalongo.com Listen to Rockstar Doctor Life here: https://rockstardoctorlife.com/episodes-masonry/ Book a consultation in her clinical practice here: https://drmelissa.ca/ About Our Guest: Jenn Pike is a Medical Exercise Specialist and Functional Diagnostic Nutritionist specializing in women's health and hormones. She is the best-selling Author of three books; The Simplicity Project, The Simplicity Kitchen and The Simplicity Body. She is the fiercely driven Founder of The Hormone Project, Synced and The Audacious Woman. Jenn sits on the Advisory Board for STRONG Fitness Magazine and serves you up weekly doses of education, wisdom and inspiration on The Simplicity Sessions Podcast which has been in Apples Top 200 in Health since its debut September 2018 and her channel Simplicity TV on youtube. As an inspired wife and Mom of two, she understands that true well-being as a woman is a journey to be enjoyed not a struggle to be forced.  She will inspire you to cut the bs and create more Simplicity and Ease in all you do. Learn more about Jenn's impact and her programs here: https://jennpike.com/ Access her free Masterclass on Women's Health & Hormones here: https://jennpike.com/hormonemasterclass/

Feeling Stuck In Some Area Of Your Life Or Business? It happens to everyone at some point! If you're looking to get a little more clear on a new direction, solve a challenge you've been struggling with, or are just feeling unsettled with your current state, finding more clarity might be what you need - and the way to do so might not be what you think! In this episode Dr. Melissa Longo shares 3 ways to get more clear on your next steps, how to get back on track, and why these steps need to be revisited often to keep building momentum towards what you really want.

Are you living according to your values and are they reflected in your work?  In this conversation with Movement Specialist Justin Hyde we hear about his transition from working as a foreman in a construction company to a lifestyle coach that inspires others, and how he has healed his own physical health in the process. Justin also shares why he has learned to follow his instincts, what moves him to take action In his life and business, and how he continues to find his voice to impact his community. About Our Guest: Justin Hyde is a holistic fitness and lifestyle coach who helps people in their pursuit of optimal health and happiness. He grew up with many health challenges that eventually inspired him to take his health into his own hands. Once he healed himself, he dedicated his life to helping and inspiring others to do the same after attending the Chek institute for corrective exercise kinesiology and holistic lifestyle coaching. Justin works as a personal trainer; his philosophy about exercise is to expand the potential of the body by strengthening the muscles in their full potential and that you leave each session with more energy than you came. Exercise is a fantastic tool that can help harmonize your hormones and improve how you feel daily. Justin believes that creating lasting change it's a journey of compassionate self-discovery. He doesn’t try to fit anyone in a box. Quite the opposite, he helps his clients design a lifestyle around their values, so they feel empowered to achieve their goals and enjoy the process.  Connect with Justin on Instagram  @thepursuit.with.justin Find out more about Dr. Melissa Longo and the work she does with Health Care Professionals here: https://rockstardoctorlife.com/ Connect with her about questions or to inquire about other mentorship opportunities at: drm@drmelissalongo.com Listen to Rockstar Doctor Life here: https://rockstardoctorlife.com/episodes-masonry/ Book a consultation in her clinical practice here: https://drmelissa.ca/